Privacy Policy

Introduction & scope

This Privacy Policy explains how [Aayu Laxmi] ("we", "us", "our") collects, uses, discloses and safeguards your personal information when you visit our website, book a consultation or class, attend a workshop or retreat, subscribe to our newsletter, or otherwise engage with our services.

We are committed to protecting your privacy and handling your personal data — including any health and wellbeing information you choose to share — with the utmost care and discretion. This policy applies to all visitors, clients and subscribers in Your City, Your Country, and wherever you are in the world. By using our website and services, you consent to the practices described here.

Information we collect

We collect only the information that is genuinely needed to provide and improve our services. The categories of information we may hold include:

• Contact and enquiry details — when you complete a contact, booking or enquiry form, we collect the information you provide, such as your name, email address, telephone number and the contents of your message.
• Consultation and health information — if you book an Ayurveda consultation or private session, you may share details about your health history, current concerns, lifestyle, diet, sleep, digestion and menstrual or medical context. This is shared voluntarily and used solely to tailor your care.
• Newsletter subscriptions — your email address when you choose to receive our wellness letters.
• Booking and payment details — confirmation details and, where relevant, limited transaction information processed on our behalf by third parties. We do not store full card numbers on our own systems.
• Usage and analytics data — standard technical information such as browser type, device, approximate location (country or region), pages visited, time on page and referring pages, collected via cookies and analytics tools.
• Communications — records of your correspondence with us (emails, WhatsApp messages and call notes) where needed to respond to you and maintain continuity of care.

How we use your information

We use your personal information for the following purposes:

• To respond to your enquiries and provide the consultations, classes, workshops and retreats you request.
• To personalise your care, including tailoring Ayurvedic and yoga guidance to your unique constitution and circumstances.
• To schedule, confirm and manage your bookings, and to send relevant reminders and joining details.
• To process payments securely and maintain accurate financial records.
• To deliver our newsletter where you have opted in, and to share information about services, events and seasonal offers that may interest you.
• To improve our website, services and overall client experience, and to keep our platform secure.
• To comply with our legal, regulatory and contractual obligations.

We rely on the legal bases of providing a service you have requested, our legitimate interests in operating and improving our business, your consent where it has been given, and compliance with applicable law.

Cookies & analytics

Our website uses cookies and similar technologies to operate effectively and to understand how visitors use the site. We use:

• Essential cookies, required for the website to function correctly.
• Analytics cookies, which help us understand traffic patterns and improve content and usability.
• Preference cookies, which remember your choices such as accessibility or display settings.

Most browsers allow you to control or disable cookies through their settings. Disabling some cookies may affect how the website functions. Where we rely on your consent for non-essential cookies, you may withdraw that consent at any time.

Third-party services

We rely on trusted third-party providers for certain functions. Each provider operates under its own privacy practices, and we encourage you to review them:

• Calendly — for scheduling consultations and classes.
• Email and newsletter provider — to deliver correspondence and wellness letters.
• Payment processor — to handle secure transactions.
• WhatsApp — for direct messaging where you initiate contact with us.

These providers process information under their own terms and policies. We share only the minimum information necessary to deliver the relevant service, and we never sell your personal data.

Data retention

We retain personal information only for as long as is necessary to fulfil the purposes outlined in this policy, to provide continuity of care, and to meet our legal and contractual obligations. Consultation records are typically retained for the duration of our professional relationship and for a defined period thereafter, after which they are securely deleted or anonymised. You may request earlier deletion where no legal requirement requires us to keep the information.

Data security

We take reasonable technical and organisational measures to protect your personal information against unauthorised access, loss, misuse or alteration. These include secure storage, access controls, encryption in transit and regular reviews of our practices. No method of transmission or electronic storage is completely secure, but we strive to safeguard your information diligently and act promptly in the unlikely event of a data incident.

Your rights

Depending on where you live, you may have the right to:

• Access the personal information we hold about you.
• Correct information that is inaccurate or incomplete.
• Request deletion of your personal data, subject to legal exceptions.
• Opt out of marketing communications at any time, via the unsubscribe link in our emails or by contacting us directly.
• Withdraw consent for processing carried out on the basis of consent, without affecting processing already completed.
• Object to or restrict certain types of processing.
• Request data portability of your information in a structured, machine-readable format.

To exercise any of these rights, please contact us at support@aayulaxmi.com. We will respond within the timeframe required by applicable law.

Children's privacy

Our services are intended for adults. We do not knowingly collect personal information from children under the age of 16. If you believe a child has provided us with personal information, please contact us so that we can remove it.

International transfers

Because we operate online and serve clients around the world, your information may be processed in or transferred to countries other than your own, including Your Country. Where this occurs, we take steps to ensure your information remains protected in accordance with this policy and applicable data protection law, using appropriate safeguards such as standard contractual clauses where relevant.

Links to other sites

Our website may contain links to external websites that we do not control, including social media platforms and the third-party services listed above. We are not responsible for the privacy practices or content of those sites, and we encourage you to read their privacy policies before submitting any personal information.

Changes to this policy

We may update this Privacy Policy from time to time to reflect changes in our practices, services or legal requirements. Material changes will be communicated via our website and, where appropriate, by email. The "Last updated" date at the top of this page indicates when the policy was last revised. Continued use of our website and services after a change takes effect constitutes acceptance of the updated policy.

Contact us

If you have any questions, requests or concerns about this Privacy Policy or how we handle your personal information, we warmly invite you to be in touch. We are glad to help.